Privacy Policy

1. Introduction

Umbrella Digital (“we”, “our”, “us”) is committed to protecting your privacy and complying with South Africa’s Protection of Personal Information Act (POPIA). This policy outlines how we collect, use, store, share, and secure your personal information when you visit umbrelladigital.co.za or engage with our services.

2. Information We Collect

We collect both personal and non‑personal information from you:

a. Voluntary Information

Collected via forms, emails, or direct engagement, including:

  • Name

  • Email address

  • Company name

  • Phone number

  • Postal address

b. Technical & Usage Data

Collected automatically via our website analytics and tracking tools:

  • Browser and device type

  • IP address

  • Referring pages

  • Pages visited and usage patterns

3. Purpose of Use

We use your information to:

  • Provide and manage requested services

  • Respond to inquiries or support requests

  • Send marketing updates (only with consent)

  • Analyze usage to improve our website and offerings

  • Fulfill legal and compliance obligations

4. Lawful Processing under POPIA

We process your data lawfully and fairly, for purposes agreed upon or legally required, including performance of services, legal compliance, and with your consent for direct marketing.

5. Marketing Communications

With your explicit consent, we may contact you about our services or events. You can opt out anytime by emailing info@umbrelladigital.co.za with “Unsubscribe” as the subject.

6. Information Sharing

We do not sell or rent personal data. We may share your information with:

  • Third‑party service providers (e.g., email hosting) under confidentiality agreements

  • Legal or regulatory bodies, when required by law

7. Data Retention

We store data only for as long as necessary to fulfil stated purposes or legal obligations. For project-specific data:

  • Retained for the active duration of the project

  • Archived for up to 24 months for records or queries

  • Securely deleted thereafter

8. Security Measures

Your data is protected using:

  • SSL encryption on our website

  • Secure cloud or on‑prem storage

  • Access controls restricting data to authorized personnel

  • Regular security audits and procedures

9. International Transfers

If data is processed or stored outside South Africa (e.g. via global cloud providers), we ensure equivalent POPIA-compliant safeguards are in place.

10. Your Rights

Under POPIA, you have the right to:

  • Request access to your personal data

  • Correct or update any inaccurate information

  • Request deletion (subject to legal or contractual constraints)

  • Withdraw consent for direct marketing

  • Lodge a complaint with the Information Regulator

To exercise your rights, please email info@umbrelladigital.co.za with your request.

11. Cookies & Tracking

We use cookies and analytics tools to improve user experience and monitor site usage. You can manage or disable cookies via your browser settings—but note this may limit some site functionality.

12. Changes to This Policy

We may update this policy periodically. The latest version will always be available on our website, with the effective date updated accordingly.

13. Contact Us

If you have any privacy-related questions, please contact:
Umbrella Digital
info@umbrelladigital.co.za